MSE Master of Science in Engineering

The Swiss engineering master's degree


Jedes Modul umfasst 3 ECTS. Sie wählen insgesamt 10 Module/30 ECTS in den folgenden Modulkategorien:

  • ​​​​12-15 ECTS in Technisch-wissenschaftlichen Modulen (TSM)
    TSM-Module vermitteln Ihnen profilspezifische Fachkompetenz und ergänzen die dezentralen Vertiefungsmodule.
  • 9-12 ECTS in Erweiterten theoretischen Grundlagen (FTP)
    FTP-Module behandeln theoretische Grundlagen wie die höhere Mathematik, Physik, Informationstheorie, Chemie usw. Sie erweitern Ihre abstrakte, wissenschaftliche Tiefe und tragen dazu bei, den für die Innovation wichtigen Bogen zwischen Abstraktion und Anwendung spannen zu können.
  • 6-9 ECTS in Kontextmodulen (CM)
    CM-Module vermitteln Ihnen Zusatzkompetenzen aus Bereichen wie Technologiemanagement, Betriebswirtschaft, Kommunikation, Projektmanagement, Patentrecht, Vertragsrecht usw.

In der Modulbeschreibung (siehe: Herunterladen der vollständigen Modulbeschreibung) finden Sie die kompletten Sprachangaben je Modul, unterteilt in die folgenden Kategorien:

  • Unterricht
  • Dokumentation
  • Prüfung
Servitization of Manufacturing (TSM_ServMan)

This module will help students to understand how a manufacturer changes its business model to provide a holistic solution to the customer, helping the customer to improve its competitiveness, rather than just engaging the sale of product.  Much of the course is based around the transition from pure products to provide product service systems in basic and advanced forms.

Eintrittskompetenzen

Please read the following books before joining the class:
Chrisitan Kowalkowski & Wolfgang Ulaga. Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business. March 2017. ISBN: 9780692819104.
http://servicestrategyinaction.com

 

Editors: Kohtamäki, M., Baines, T., Rabetino, R., Bigdeli, A.Z. (Eds.). (2018). Practices and Tools for Servitization -Managing Service Transition. Palgrave.

www.palgrave.com/us/book/9783319765167

Lernziele

  • To gain an appreciation of the role of servitization in the competitive landscape
  • To create innovative value propositions by designing new service offerings and by drawing the customer journey
  • To design an integrated ecosystem for services and products
  • To understand the move towards a service mind-set
  • To develop price strategies for services
  • To manage the core processes for successful service delivery
  • To manage risks and business benchmarking to identify improvement areas

Modulkategorie

  • Lecture 1 Introduction to the module
  • Lectures 2&3 Part 1 - Industrial services
    • Typical services that exist today
    • Aftersales
    • The service mind set
    • Example use cases
    • Input from theory and from practice to show how richness of the services.
  • Lectures 4-9 Part 2 - Service design for value creation
    • Customer value proposition in services
    • Customer ecosystems and market segmentations
    • Customer journey mapping and blue printing
    • Service selling and pricing
    • Modularity in services
    • Customer business processes
    • Integration of IOT into customer value propositions
  • Lectures 10-14 Part 3 - Service delivery for value capture, Shaun West
    • Ecosystems and managing co-delivery
    • Resource management
    • Risk management, legal and controlling
    • Culture change
    • Service business benchmarking
    • Managing the installed base
    • Service company processes
    • Customer experience management

Lehr- und Lernmethoden

  • Lectures
  • Group work, presentation and discussion of case studies
  • Self-study of papers and analysis of business case studies.

Bibliografie

Vollständige Modulbeschreibung herunterladen

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