MSE Master of Science in Engineering

The Swiss engineering master's degree

Chaque module vaut 3 ECTS. Vous sélectionnez 10 modules/30 ECTS parmi les catégories suivantes:

  • 12-15 crédits ECTS en Modules technico-scientifiques (TSM)
    Les modules TSM vous transmettent une compétence technique spécifique à votre orientation et complètent les modules de spécialisation décentralisés.
  • 9-12 crédits ECTS en Bases théoriques élargies (FTP)
    Les modules FTP traitent de bases théoriques telles que les mathématiques élevées, la physique, la théorie de l’information, la chimie, etc., vous permettant d’étendre votre profondeur scientifique abstraite et de contribuer à créer le lien important entre l’abstraction et l’application dans le domaine de l’innovation.
  • 6-9 crédits ECTS en Modules contextuels (CM)
    Les modules CM vous transmettent des compétences supplémentaires dans des domaines tels que la gestion des technologies, la gestion d’entreprise, la communication, la gestion de projets, le droit des brevets et des contrats, etc.

Le descriptif de module (download pdf) contient le détail des langues pour chaque module selon les catégories suivantes:

  • leçons
  • documentation
  • examen 
Servitization of Manufacturing (TSM_ServMan)

This module will help students to understand how a manufacturer changes its business model to provide a holistic solution to the customer, helping the customer to improve its competitiveness, rather than just engaging the sale of product.  Much of the course is based around the transition from pure products to provide product service systems in basic and advanced forms.

Compétences préalables

Please read the following books before joining the class:
Chrisitan Kowalkowski & Wolfgang Ulaga. Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business. March 2017. ISBN: 9780692819104.
http://servicestrategyinaction.com

 

Editors: Kohtamäki, M., Baines, T., Rabetino, R., Bigdeli, A.Z. (Eds.). (2018). Practices and Tools for Servitization -Managing Service Transition. Palgrave.

www.palgrave.com/us/book/9783319765167

West S., Gaiardelli, P., & Saccani, N. (2021). Managing Industrial Services: A Cookbook for Design and Delivery. Springer. Cham. 


Objectifs d'apprentissage

  • To gain an appreciation of the role of servitization in the competitive landscape
  • To create innovative value propositions by designing new service offerings and by drawing the customer journey
  • To design an integrated ecosystem for services and products
  • To understand the move towards a service mind-set
  • To develop price strategies for services
  • To manage the core processes for successful service delivery
  • To manage risks and business benchmarking to identify improvement areas

Catégorie de module

Lecture 1 Part 1 Introduction to the services for product firms

  • Why services are important for a product firm
  • Product service systems and servitization
  • The journey to services
  • Learning to understand complex systems
  • Seven barriers stopping firms from moving to services

Lectures 2-7 Part 2 - Service design for value creation

  • Customer value proposition in services
  • Customer ecosystems and market segmentation
  • Customer journey mapping and blueprinting
  • Service selling and pricing
  • Modularity in services
  • Customer business processes
  • Integration of IoT into customer value propositions

Lectures 8-14 Part 3 - Service delivery for value capture, Shaun West

  • Customers
  • Organizational structure and culture
  • Knowledge and information
  • Products and activities
  • Competitors, suppliers and partners
  • Economics and finance
  • Society and the environment.



Méthodes d'enseignement et d'apprentissage

  • Lectures
  • Group work, presentation and discussion of case studies
  • Self-study of papers and analysis of business case studies

Note: individual and group work will contribute to the final exam grade.

Bibliographie

Télécharger le descriptif complet

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