Ogni modulo equivale a 3 crediti ECTS. È possibile scegliere un totale di 10 moduli/30 ECTS nelle seguenti categorie:
- 12-15 crediti ECTS in moduli tecnico-scientifici (TSM)
I moduli TSM trasmettono competenze tecniche specifiche del profilo e si integrano ai moduli di approfondimento decentralizzati.
- 9-12 crediti ECTS in basi teoriche ampliate (FTP)
I moduli FTP trattano principalmente basi teoriche come la matematica, la fisica, la teoria dell’informazione, la chimica ecc. I moduli ampliano la competenza scientifica dello studente e contribuiscono a creare un importante sinergia tra i concetti astratti e l’applicazione fondamentale per l’innovazione
- 6-9 crediti ECTS in moduli di contesto (CM)
I moduli CM trasmettono competenze supplementari in settori quali gestione delle tecnologie, economia aziendale, comunicazione, gestione dei progetti, diritto dei brevetti, diritto contrattuale ecc.
La descrizione del modulo (scarica il pdf)riporta le informazioni linguistiche per ogni modulo, suddivise nelle seguenti categorie:
Business Analytics (BA) is the science of analyzing enterprise data with statistical methods. The aim is to better understand market, customers, internal processes and the competitive environment, allowing for better and more informed decisions in business. As such, BA goes well beyond simply presenting data, numbers and tables, but focuses on finding new patterns, explaining the occurrence of results and forecasting future development. The essence is to find meaning in the data und successfully deploy it into the daily business life. This course will provide an overview over the principal questions, practices, methods, tools and goals in BA.
Basic knowledge in statistics on the level of an introductory stochastics course.
Obiettivi di apprendimento
The students understand the benefits that BA offers for an enterprise, i.e. they perceive the potential that quantitative analysis of business data harbors and that it is important to turn data into information. They acquire a comprehensive overview how and in which fields BA can offer added value to a company. The students are able to perform basic tasks in e.g. customer selection, segmentation, demand forecasting and maintenance planning on their own means. They recognize points of contact to other, technical modules such as Predictive Modelling and can strengthen their skills in statistical data analysis.
Throughout the course, there will be a strong focus on the process of gaining information from and making use of business data. That involves setting realistic goals, selecting suitable data, drawing unbiased conclusions, reporting facts correctly and deploying the results. This goes along with pointing out some common misconceptions and pitfalls that often repeat themselves in statistical analysis.
The meat of the course will be made up by case studies that cover BA tasks such as customer segmentation, churn analysis, customer selection, demand forecasting, point-of-sale data, customer lifetime value, dynamic pricing, planned maintenance, service science, et cetera. The use and benefits of each of these topics will be explained, methods for practically solving the analysis tasks will be presented in an accessible, non-technical manner and focus on the validity and generalizability of the results will be laid.
Metodologie di insegnamento e apprendimento
Lectures and practical work on computer with suitable BA tools.
Slides and lecture notes will be available in addition to recommended book chapters.