Each module contains 3 ECTS. You choose a total of 10 modules/30 ECTS in the following module categories:
- 12-15 ECTS in technical scientific modules (TSM)
TSM modules teach profile-specific specialist skills and supplement the decentralised specialisation modules. - 9-12 ECTS in fundamental theoretical principles modules (FTP)
FTP modules deal with theoretical fundamentals such as higher mathematics, physics, information theory, chemistry, etc. They will teach more detailed, abstract scientific knowledge and help you to bridge the gap between abstraction and application that is so important for innovation. - 6-9 ECTS in context modules (CM)
CM modules will impart additional skills in areas such as technology management, business administration, communication, project management, patent law, contract law, etc.
In the module description (download pdf) you find the entire language information per module divided into the following categories:
- instruction
- documentation
- examination
NOVEL INNOVATION & DESIGN PRINCIPLES. In order to keep generating competitive advantage through innovation, both manufacturing and service industries are in need to apply novel innovation and design principles. This module will focus on reuniting the study and practice of entrepreneurship and innovation. It takes a process-oriented view of agile Innovation.
First it starts with recognizing the opportunity and understanding the problem space using design thinking and selecting appropriate tools and methods. After achieving the Problem/Solution-Fit with the Lean Start-up approach an MVP is further developed and the using agile product and customer development, business design the venture can be scaled.
Alongside this journey, different tools are selected, e.g 5Wh, customer journey, big data Analytics, business ecosystem design canvas, Lean Canvas are applied.
Approaches such as Design Thinking, user-driven innovation, lean startup and lean entrepreneurship, corporate venturing, jugaad innovation will be used to work on one real-life business cases. Different excursions complete the module to see how novel design and innovation principles are applied in practice.
Prerequisites
BSc Business Engineering.
Other with basic knowledge of business principles such as marketing, accounting and controlling
Learning Objectives
- What is agile innovation?
- what are the differences to traditional innovation processes?
- How to apply Design Thinking, Lean Start-up and other user centered approaches
- Select the right tools to achieve the targets for a given Innovation challenge
- The nature of creativity and the creative process
- Moderation of a creatity workshop
- Where innovations come from – the wide range of different source which offer opportunities
- Combine intuitive and analytical problem solving techniques
- Apply key tools like customer journey, Lean Canvas and Business Ecosystem Design Canvas
- The need for a strategy to guide search for opportunities
- Developing and using a business plan to attract resources
Contents of Module
WK1 | WK2 | WK3 | WK4 | WK5 | WK6 | WK7 |
Introduction | System Thinking |
Design Thinking |
Data Analytics |
Preparation concept maps |
Team Presentation |
Excursion |
Types of Innovation |
5Wh Stakeholder | Customer Journey |
Sources of Data | Preparation 1. presentation |
Lean Canvas | Pretotyping |
Teamforming | Teamwork | Teamwork | Teamwork | Teamwork | Teamwork | Teamwork |
WK8 | WK9 | WK10 | WK11 | WK12 | WK13 | WK14 |
Creativity Techniques |
Creativity Workshop | Concept Map Part 2 | Excursion |
Business Ecosystem Design | Excursion | Final Presentation |
Workshop Preparation | Creativity Workshop |
Preparation 2. presentation | Excursion |
Concept Map Part 3 | Excursion | Concept Maps |
Team work | Team work | Team work | Problem Solution Fit | Team work | Pitch Training | Final Q&A |
Teaching and Learning Methods
Flipped Classroom didactic approach complemented by case studies, excursions, workshops and frontal teaching. Units of 2x45min and 1x45 min case study. Cases are briefed and presented biweekly.
Literature
Lewrick, Link and Leifer (2018): The Design Thinking Playbook, Wiley.
Lewrick, Link and Leifer (2020): The Design Thinking Toolbox, Wiley.
Also available in German
Lewrick, Link und Leifer (2018): Das Design Thinking Playbook, 2. Aufl., Vahlen Verlag.
Lewrick, Link und Leifer (2029): Das Design Thinking Toolbook, Vahlen Verlag.
Download full module description
Back