Ogni modulo equivale a 3 crediti ECTS. È possibile scegliere un totale di 10 moduli/30 ECTS nelle seguenti categorie:
- 12-15 crediti ECTS in moduli tecnico-scientifici (TSM)
I moduli TSM trasmettono competenze tecniche specifiche del profilo e si integrano ai moduli di approfondimento decentralizzati. - 9-12 crediti ECTS in basi teoriche ampliate (FTP)
I moduli FTP trattano principalmente basi teoriche come la matematica, la fisica, la teoria dell’informazione, la chimica ecc. I moduli ampliano la competenza scientifica dello studente e contribuiscono a creare un importante sinergia tra i concetti astratti e l’applicazione fondamentale per l’innovazione - 6-9 crediti ECTS in moduli di contesto (CM)
I moduli CM trasmettono competenze supplementari in settori quali gestione delle tecnologie, economia aziendale, comunicazione, gestione dei progetti, diritto dei brevetti, diritto contrattuale ecc.
La descrizione del modulo (scarica il pdf)riporta le informazioni linguistiche per ogni modulo, suddivise nelle seguenti categorie:
- Insegnamento
- Documentazione
- Esame
In the module « Corporate Management and Entrepreneurship », students are enabled to evaluate business models. They learn the building blocks of a business modell and elements of sustainable management practices. Along the business model, relevant aspects from different fields such as strategy, marketing, finance and organization are relevant.
Requisiti
Basic Knowledge in Business Administration Basic Knowledge in Business Administration
Obiettivi di apprendimento
Business model
- Students know the elements of the business model and are able to visualize and analyse the elements of it.
- Students are able to develop a business model for a new business idea.
Strategy and management
- Students know the most important instruments of Strategic Management.
- Students can apply instruments and make evaluations of organizations.
Finance
- Students know a selection of relevant financial performance indicators.
- Students are familiar with various corporate financing tools and know which ones are strategically adapted to their level of development.
Marketing
- Students have a comprehensive understanding of marketing concepts for decision-making in practice.
- Students are able to develop the course of action for specific marketing goals, strategies and measurements.
Organisation
- Students know the basic concepts of organizational structures and processes.
- Students are able to analyse organizational decision and design situations and develop appropriate solution approaches.
Categoria modulo
Business model
- Business model : Elements and building blocks
- Customer segments and channels
- Product development process
Strategy
- Organizational strategies
- Internal and external analysis of enterprises
Marketing
- Market system and marketing
- Course of action and marketing goals
Organisation
- Organizational structure and processes
- Design approaches in organizations
Finance
- Financing (cost structure and cash flow planning)
- Sources of financing and types of financing
Metodologie di insegnamento e apprendimento
Frontalunterricht in den Vorlesungen (2 Lektionen)
Seminaristischer Unterricht in den Übungen (Case Studies) (1 Lektion)
Selbststudium (Analyse Case Studies)
Bibliografia
- Osterwalder, A./Pigneur, Y. (2010): Business Model Generation. 1. Aufl. London.
- Weitere Fallstudien, Aufsätze und Beiträge als Handout bzw. zum Download
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