MSE Master of Science in Engineering

The Swiss engineering master's degree

Jedes Modul umfasst 3 ECTS. Sie wählen insgesamt 10 Module/30 ECTS in den folgenden Modulkategorien:

  • ​​​​12-15 ECTS in Technisch-wissenschaftlichen Modulen (TSM)
    TSM-Module vermitteln Ihnen profilspezifische Fachkompetenz und ergänzen die dezentralen Vertiefungsmodule.
  • 9-12 ECTS in Erweiterten theoretischen Grundlagen (FTP)
    FTP-Module behandeln theoretische Grundlagen wie die höhere Mathematik, Physik, Informationstheorie, Chemie usw. Sie erweitern Ihre abstrakte, wissenschaftliche Tiefe und tragen dazu bei, den für die Innovation wichtigen Bogen zwischen Abstraktion und Anwendung spannen zu können.
  • 6-9 ECTS in Kontextmodulen (CM)
    CM-Module vermitteln Ihnen Zusatzkompetenzen aus Bereichen wie Technologiemanagement, Betriebswirtschaft, Kommunikation, Projektmanagement, Patentrecht, Vertragsrecht usw.

In der Modulbeschreibung (siehe: Herunterladen der vollständigen Modulbeschreibung) finden Sie die kompletten Sprachangaben je Modul, unterteilt in die folgenden Kategorien:

  • Unterricht
  • Dokumentation
  • Prüfung
Global Markets and Intercultural Competence (CM_GlobMark)

The module describes the economic, social, political, technological and natural framework conditions of the global markets and explains the influence of culture on international business.

Eintrittskompetenzen

None

Lernziele

  1. Students understand the process and the impacts of globalization on the economy and society
  2. Students are familiar with the economic, social, political, technological and natural framework conditions of the global markets and understand their importance for internationally operating companies
  3. Students learn how companies select and work with and within foreign markets
  4. Students know the differences between the most important cultural areas and understand their influence on the activity of international companies
  5. Students have acquired basic knowledge in dealing with foreign cultures

Modulkategorie

The module deals with the globalization of the economy and the opportunities and risks that result from this. It shows how far the economic, social, political, technological and natural framework conditions on international markets differ from each other and what significance these framework conditions have for companies' foreign business.
The module deals with the internationalization process of companies. It shows how companies decide which foreign markets to enter and which form to adopt in dealing with these markets.
The module explains what the term culture means and how far cultures differ from each other. It looks into different forms of communication and problem-solving in different countries and shows what challenges develop in intercultural cooperation in teams and in the management of employees from different cultures.

Lehr- und Lernmethoden

Students acquire the basic knowledge required for the topics covered in the module by studying a textbook. The contents of the book are covered in greater depth during the tuition, through examples that illustrate them, the processing of case studies, the discussion of controversial questions, exercises and simulations, and are applied in the context of a project assignment.

Bibliografie

Compulsory reading (to be acquired before the start of the semester):

  • Lausanne: Pervez Ghauri, Philip Cateora, International Marketing, 4th European Edition, U.K.: McGraw-Hill Higher Educa tion, 2014.

In-depth reading:

  • Adler Nancy, International Dimensions of Organizational Behavior, Itps Thomson Learning, 2001
  • Ammann Paul, Lehmann Ralph, van den Bergh Samuel, Hauser Christian, Going International - Methoden und Konzepte zur Erschliessung ausländischer Märkte, Versus Verlag 2012.
  • Cavusgil Tamer, Ghauri Pervez, Knight Gary, Riesenberger John, International Business, Global Edition, Pearson Educa tion Limited, 2013.
  • Keegan Warren, Green Mark, International Management, Global Edition, 8/E, Essex: Pearson Education Limited, 2014.
  • Deresky Helen, International Management, Prentice Hall, 2005
  • Hill Charles, International Business, Mcgraw-Hill Professional, 2007
  • Hodgetts Richard, Fred Luthans, Jonathan Doh, International Management, Mcgraw-Hill, 2006
  • Schneider Susan, Barsoux Jean-Louis, Managing Across Cultures, Financial Times Prent. Int, 2002
  • Trompenaars Fons, Hampden-Turner Charles, Riding the Waves of Culture, Nicholas Brealey Publishing 1997

Vollständige Modulbeschreibung herunterladen

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